Videos, the new gateway reshaping online retail
Live Commerce, Interesting Clips Scale ToCreate Content-To-Commerce Ecosystem. MUMBAI: Indians are no longer just shopping; they are video-shopping. Videos drive a lot of traction on online platforms such as Amazon, Flipkart, Myntra and Meesho. Consumers scroll through creator-led content reels or shorts, discovering a host of new brands and products with many eventually clicking on…
